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02.02.2026
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PUMA gründet separate Business Unit für Training in seiner Unternehmenszentrale
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Fokus auf wichtige Wachstumskategorie:
PUMA gründet separate Business Unit für Training in seiner Unternehmenszentrale
Herzogenaurach, 2. Februar 2026 – Das Sportunternehmen PUMA wird eine separate Business Unit für Training schaffen. Damit kann das Unternehmen sich voll auf diese Kategorie konzentrieren und die Wa......
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08.01.2026
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PUMA Appoints Nadia Kokni as Vice President Global Brand Marketing
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Sports company PUMA has appointed Nadia Kokni as Vice President, Global Brand Marketing, effective January 1, 2026. Nadia joins PUMA’s global leadership team and reports directly to Chief Brand Officer Maria Valdes.
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08.01.2026
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PUMA appoints Nadia Kokni as Vice President Global Brand Marketing
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PUMA appoints Nadia Kokni as Vice President Global Brand Marketing
Herzogenaurach, January 8, 2025 – Sports company PUMA has appointed Nadia Kokni as Vice President, Global Brand Marketing, effective January 1, 2026. Nadia joins PUMA’s global leadership team and reports directly to Chief Brand Officer Maria Valdes.
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20.10.2025
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18.12.2025
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PUMA SE sichert sich zusätzliche Finanzierung in Höhe von € 500 Millionen und weitere bestätigte Kreditlinien in Höhe von € 108 Millionen
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PUMA SE sichert sich zusätzliche Finanzierung in Höhe von € 500 Millionen und weitere bestätigte Kreditlinien in Höhe von € 108 Millionen
Herzogenaurach, 18. Dezember 2025 – Das Sportunternehmen PUMA SE hat sich einen zusätzlichen Finanzierungsrahmen von mehr als € 600 Millionen gesichert, bestehend aus einer Fazilität in Höhe von € 5......
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23.01.2026
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18.12.2025
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PUMA SE secures additional financing with a bridge loan of €500m and additional confirmed credit lines of €108m
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PUMA SE secures additional financing with a bridge loan of €500m and additional confirmed credit lines of €108m
Herzogenaurach, December 18, 2025 - Sports company PUMA SE has successfully secured more than € 600 million in fresh financing through a bridge loan of €500 million and additional confirmed credit lines of €108 million. Both faci......
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01.12.2025
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PUMA Opens its Biggest European Flagship Store in the Heart of London, Bringing the Best of the Brand Closer to Consumers
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PUMA has opened the doors to its largest-ever European flagship store on Oxford Street in London, which will bring the best of the company’s products and immersive storytelling closer to consumers in one of the busiest shopping destinations in Europe.
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12.11.2025
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PUMA Relaunches Company Magazine CATch UP to Showcase the Best of the Brand
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Sports company PUMA has relaunched its online company magazine CATch UP to provide journalists, investors, retailers, athletes and sports enthusiasts with a window into the world of PUMA and insights into the company’s new strategic priorities, as the brand starts its transformation journey.
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11.11.2025
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PUMA wechselt mit United Legwear Company LLC zu einem Lizenzmodell in den USA und Kanada
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PUMA wechselt mit United Legwear Company LLC zu einem Lizenzmodell in den USA und Kanada
Herzogenaurach, 11. November 2025 – Das Sportunternehmen PUMA wird von einer Partnerschaft zu einer Lizenzvereinbarung mit seinem langjährigen Partner United Legwear Company LLC (ULAC) übergehen, die es dem Unternehmen ermöglicht, P......
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11.11.2025
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PUMA shifts to licensing model with United Legwear Company LLC in the US and Canada
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PUMA shifts to licensing model with United Legwear Company LLC in the US and Canada
Herzogenaurach, November 11, 2025 – Sports company PUMA will move from a business partnership to a licensing agreement structure with its long-term partner United Legwear Company LLC (ULAC) that allows the company to sell PUMA branded products......
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30.10.2025
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PUMA leitet im dritten Quartal die Reset-Phase ein und stellt strategische Prioritäten vor
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Q3 & 9M 2025
PUMA leitet im dritten Quartal die Reset-Phase ein und stellt strategische Prioritäten vor
Herzogenaurach, 30. Oktober 2025
Geschäftsentwicklung Q3 2025
PUMA legt neue strategische Prioritäten fest, um sich als eine Top-3 Sportmarke weltweit zu etablieren
Der Umsatz sinkt währungsbereinigt um 10,4% auf € 1.955,7 ......
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30.10.2025
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PUMA enters reset phase in Q3 and outlines strategic priorities
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Q3 & YTD 2025
PUMA enters reset phase in Q3 and outlines strategic priorities
Herzogenaurach, 30 October 2025
Key developments Q3 2025
PUMA outlines new strategic priorities aimed at establishing itself as a Top 3 global sports brand
Sales decrease by 10.4% on a currency-adjusted basis (ca) to € 1,955.7 million (-15.3% reported)......
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27.10.2025
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PUMA reorganizes Brand Marketing and appoints Maria Valdes as Chief Brand Officer
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PUMA reorganizes Brand Marketing and appoints Maria Valdes as Chief Brand Officer
Herzogenaurach, October 27, 2025 – Sports company PUMA will reorganize its Brand Marketing and create a new structure which will include Product Creation, Innovation, Go-to-Market as well as Brand Marketing to enable stronger and more consi......
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20.10.2025
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27.10.2025
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PUMA reorganisiert Brand Marketing und ernennt Maria Valdes zur Chief Brand Officerin
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PUMA reorganisiert Brand Marketing und ernennt Maria Valdes zur Chief Brand Officerin
Herzogenaurach, 27. Oktober 2025 – Das Sportunternehmen PUMA wird sein Brand Marketing neu organisieren und eine Struktur schaffen, die Produktentwicklung, Innovation, Go-to-Market und Brand Marketing umfasst, um das Storytelling für......
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23.10.2025
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PUMA appoints Ronald Reijmers as Vice President Global Retail
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PUMA appoints Ronald Reijmers as Vice President Global Retail
PUMA to split Global Retail and E-Commerce into separate focus areas
Herzogenaurach, October 23, 2025 – Sports company PUMA has appointed Ronald Reijmers (55) as Vice President Global Retail starting November 1, a position in which he will oversee the dev......
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23.10.2025
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PUMA ernennt Ronald Reijmers zum Vice President Global Retail
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PUMA ernennt Ronald Reijmers zum Vice President Global Retail
PUMA teilt weltweites Einzelhandelsgeschäft und E-Commerce in separate Bereiche auf
Herzogenaurach, 23. Oktober 2025 – Das Sportunternehmen PUMA hat Ronald Reijmers (55) zum Vice President Global Retail ernannt. Er tritt seine neue Position am 1. Novem......
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07.10.2025
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PUMA ernennt Thomas John zum Vice President People & Organization
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PUMA ernennt Thomas John zum Vice President People & Organization
Herzogenaurach, 7. Oktober 2025 – Das Sportunternehmen PUMA hat Thomas John (59) zum neuen Vice President People and Organization ernannt. Er wird in dieser Rolle ab dem 16. Oktober 2025 für die Personalstrategie und Organisationsentwicklung von PUMA verantwortlich sein und direk......
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07.10.2025
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PUMA appoints Thomas John as Vice President People & Organization
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PUMA appoints Thomas John as Vice President People & Organization
Herzogenaurach, October 7, 2025 – Sports company PUMA has appointed Thomas John (59) as its new Vice President People and Organization, overseeing PUMA’s human resources strategy and organizational development. He will start his role on October 16 and report directly to PUMA CE......
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02.10.2025
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PUMA Releases New Podcast Unpacking the Past, Present and Future of Football Jerseys
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PUMA launches Who Gives a Shirt, a new five-part podcast series hosted by former professional footballer Jack Fowler and content creator Kimberley Cumberbatch. The series dives into the powerful cultural, historical and environmental impact of football shirts, exploring how these iconic jerseys shape identity, passion and community – both on and o...
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01.10.2025
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PUMA Announces Early Renewal of Its Long-term Partnership With Leading Fitness Sport HYROX –The World Series of Fitness Racing
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Global sports company PUMA has renewed and extended its partnership early with HYROX, the World Series of Fitness Racing, which is expected to draw more than 1.3 million participants around the world this season. Until 2030, PUMA will provide official sportswear for HYROX, featuring shoes with industry-leading NITRO™ technology, and become the exc...
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08.09.2025
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PUMA Unveils The Future of Fast for Tokyo World Athletics Championships 2025
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Ahead of the Tokyo World Athletics Championships 2025, global sports brand PUMA has revealed The Future of Fast – a bold vision for innovation that will be brought to life through a series of athlete events and cutting-edge experiences in the Japanese capital.
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04.08.2025
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PUMA appoints Archie McEachern as Vice President Basketball
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PUMA appoints Archie McEachern as Vice President Basketball
Herzogenaurach, August 4, 2025 – Sports company PUMA has appointed industry expert Archie McEachern as the Vice President of its Basketball business unit, starting August 18, 2025. He will be based in Boston and report to PUMA’s Chief Product Officer Maria Valdes.
A......
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04.08.2025
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PUMA ernennt Archie McEachern zum Vice President Basketball
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PUMA ernennt Archie McEachern zum Vice President Basketball
Herzogenaurach, 4. August 2025 – Das Sportunternehmen PUMA hat den Branchenexperten Archie McEachern zum Vice President des Geschäftsbereichs Basketball ernannt. Er tritt seine neue Position am 18. August 2025 an. McEachern wird von Boston aus arbeiten und an Ma......
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31.07.2025
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PUMA ernennt Andreas Hubert zum Chief Operating Officer
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PUMA ernennt Andreas Hubert zum Chief Operating Officer
Herzogenaurach, 31. Juli 2025 – Der Aufsichtsrat des Sportunternehmens PUMA hat Andreas Hubert (49) mit Wirkung zum 1. September 2025 zum Chief Operating Officer (COO) ernannt. Andreas wird Mitglied des Vorstands von PUMA, der dann aus fünf Mitgliedern bestehen wird......
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31.07.2025
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PUMA appoints Andreas Hubert as Chief Operating Officer
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PUMA appoints Andreas Hubert as Chief Operating Officer
Herzogenaurach, July 31, 2025 – The Supervisory Board of sports company PUMA has appointed Andreas Hubert (49) as Chief Operating Officer (COO), effective September 1, 2025. Andreas will be part of PUMA’s Management Board, that will then consist of five members.
A......
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24.07.2025
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PUMA verzeichnet Umsatzrückgang in Q2 und senkt den Ausblick für das Gesamtjahr 2025
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PUMA verzeichnet Umsatzrückgang in Q2 und senkt den Ausblick für das Gesamtjahr 2025
Herzogenaurach, 24. Juli, 2025 – Das Sportunternehmen PUMA hat heute vorläufige Ergebnisse für das zweite Quartal 2025 veröffentlicht und seinen Ausblick für das Gesamtjahr 2025 angepasst. Grund dafür ist eine schwächer als erwartet......
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24.07.2025
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PUMA reports sales decline in Q2 and lowers outlook for 2025
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PUMA reports sales decline in Q2 and lowers outlook for 2025
Herzogenaurach, Germany, 24 July 2025 – Sports company PUMA today announces preliminary results for the second quarter 2025 and revises its financial outlook for the full year 2025 due to a softer than anticipated topline development and including the imp......
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24.07.2025
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PUMA announces preliminary results for the second quarter and lowers its outlook for 2025
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Disclosure of inside information according to Article 17 Market Abuse Regulation
PUMA SE (ISIN: DE00069696303 WKN: 696960)
PUMA WAY 1, D-91074 Herzogenaurach
PUMA announces preliminary results for the second quarter and lowers its outlook for 2025
Herzogenaurach, Germany, 24 July 2025 – Sports company PUMA today announces pre......
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24.07.2025
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PUMA gibt vorläufige Ergebnisse für das zweite Quartal bekannt und senkt den Ausblick für das Gesamtjahr 2025
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Veröffentlichung einer Insiderinformation gemäß Artikel 17 der Marktmissbrauchsverordnung
PUMA SE (ISIN: DE00069696303 WKN: 696960)
PUMA-WAY 1, D-91074 Herzogenaurach
PUMA gibt vorläufige Ergebnisse für das zweite Quartal
bekannt und senkt den Ausblick für das Gesamtjahr 2025
Herzogenaurach, 24. Juli 2025 - Das Sportunter......
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15.07.2025
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PUMA and Manchester City Announce Long-Term Extension to Successful Global Partnership
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Sports company PUMA and Premier League football club Manchester City have signed a long-term extension of their partnership, which since the 2019/20 season has exceeded all expectations on and off the pitch.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250715122401/en/Sports company...
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01.07.2025
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PUMA and Borussia Dortmund Extend Partnership
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Sports company PUMA has extended its long-standing partnership with Borussia Dortmund, and will continue to create products that cater to BVB’s many passionate fans around the world and match the club’s dynamic, fast paced style of football.
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04.06.2025
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PUMA’s Voices of a RE:GENERATION Present 2024 Sustainability Report for Young Audiences
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Sports company PUMA is making its 2024 sustainability report accessible for young audiences with the help of video and social media content created by the Gen-Z environmentalists that are part of the Voices of a RE:GENERATION initiative.
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15.05.2025
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PUMA ernennt Dominique Gathier zum Vice President Teamsport
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PUMA ernennt Dominique Gathier zum Vice President Teamsport
Herzogenaurach, 15. Mai 2025 – Das Sportunternehmen PUMA hat Dominique Gathier (45) mit Wirkung zum 15. Mai zum neuen Vice President der Business Unit Teamsport ernannt. Er tritt die Nachfolge von Matthias Bäumer an, der zu Beginn des Jahres die Position des ......
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15.05.2025
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PUMA appoints Dominique Gathier as Vice President Teamsport
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PUMA appoints Dominique Gathier as Vice President Teamsport
Herzogenaurach, May 15, 2025 – Global sports company PUMA has appointed Dominique Gathier (45) as the new Vice President of its Teamsport business unit starting May 15. He replaces Matthias Bäumer who took on the role of PUMA’s Chief Commercial Officer earlier t......
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08.05.2025
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PUMA reports flat currency-adjusted sales in Q1 and progress on nextlevel cost efficiency programme
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Q1 2025
PUMA reports flat currency-adjusted sales in Q1
and progress on nextlevel cost efficiency programme
Herzogenaurach, 08 May 2025
Key developments Q1 2025
Currency-adjusted sales up by 0.1% to € 2,076 million (-1.3% reported)
Gross profit margin decreases by 60 basis points to 47.0%
Operating expenses (OPEX) increase ......
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08.05.2025
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PUMA erzielt in Q1 währungsbereinigte Umsätze auf Vorjahresniveau und macht Fortschritte beim Kosteneffizienzprogramm „nextlevel“
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Q1 2025
PUMA erzielt in Q1 währungsbereinigte Umsätze auf Vorjahresniveau und macht Fortschritte beim Kosteneffizienzprogramm „nextlevel“
Herzogenaurach, 08. Mai 2025
Geschäftsentwicklung Q1 2025
Umsätze steigen währungsbereinigt um 0,1% auf € 2.076 Millionen (-1,3% in der Berichtswährung Euro)
Rohertragsmarge sinkt um 60 Basisp......
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30.04.2025
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PUMA Launches Go Wild Podcast, Featuring Inspiring Brand Ambassadors and Spokespeople That Have Redefined the Game
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Global sports company PUMA launches the ‘Go Wild Podcast’ as the brand continues to amplify its ‘Go Wild’ philosophy. The first initial episodes are hosted by sprint and hurdle legend Colin Jackson and will feature intimate interviews with a collective of high-profile ambassadors, athletes, and influencers associated with PUMA – also known as The...
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22.04.2025
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PUMA Reaches Goal of Making 9 Out of 10 Products With Recycled or Certified Materials
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Sports company PUMA has achieved its goal of making 9 out of 10 products from recycled or certified materials in 2024 and made further progress in its focus areas circularity, climate and human rights, the company said as part of its sustainability report which was published on Tuesday.
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15.04.2025
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Rise, Run, and ‘Go Wild’ for the 5AM High Drops
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Global sports company PUMA announces the launch of its first global activation around the latest brand campaign and invites runners around the world to ‘Go Wild’ for the 5AM High Drops. Boston, Las Vegas, New York, Mexico City, London and Tokyo are just some of the cities around the world where PUMA will drop free pairs of PUMA’s latest Deviate NI...
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03.04.2025
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PUMA ernennt Arthur Hoeld zum CEO und Matthias Bäumer zum Chief Commercial Officer
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PUMA ernennt Arthur Hoeld zum CEO und
Matthias Bäumer zum Chief Commercial Officer
Herzogenaurach, 3. April 2025 - Der Aufsichtsrat der PUMA SE hat Arthur Hoeld ab 1. Juli 2025 zum Vorsitzenden des Vorstands (CEO) der PUMA SE ernannt. Arne Freundt, CEO der PUMA SE, und der Aufsichtsrat haben sich einvernehmlich darauf ......
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03.04.2025
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PUMA appoints Arthur Hoeld as CEO and Matthias Bäumer as Chief Commercial Officer
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PUMA appoints Arthur Hoeld as CEO and
Matthias Bäumer as Chief Commercial Officer
Herzogenaurach, 3 April 2025 – The Supervisory Board of PUMA SE has appointed Arthur Hoeld as Chairman of the Management Board and CEO of PUMA SE, effective July 1, 2025. Arne Freundt, CEO of PUMA SE, and the Supervisory Board have mutually......
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03.04.2025
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Arthur Hoeld to become Chairman (CEO) of the Management Board of PUMA SE
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AD HOC RELEASE
Disclosure of inside information according to Article 17 Market Abuse Regulation
PUMA SE (ISIN: DE00069696303 WKN: 696960)
PUMA WAY 1, D-91074 Herzogenaurach
Arthur Hoeld to become Chairman (CEO) of the Management Board of PUMA SE
Herzogenaurach, 3 April 2025 – The Supervisory Board of PUMA SE today decided that Art......
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03.04.2025
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Arthur Hoeld wird Vorsitzender (CEO) des Vorstands der PUMA SE
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AD HOC MELDUNG
Veröffentlichung einer Insiderinformation gemäß Artikel 17 Marktmissbrauchsverordnung
PUMA SE (ISIN: DE00069696303 WKN: 696960)
PUMA WAY 1, D-91074 Herzogenaurach
Arthur Hoeld wird Vorsitzender (CEO) des Vorstands der PUMA SE
Herzogenaurach, 3. April 2025 - Der Aufsichtsrat der PUMA SE hat heute beschlossen, dass Art......
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01.04.2025
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PUMA to Open First-Ever European Flagship Store on Oxford Street in Autumn 2025
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PUMA is set to open its highly anticipated flagship store in the heart of London’s West End in Autumn 2025, marking the brand’s first-ever European flagship. Located just seconds from Selfridges and Bond Street Tube Station, the new 24,000 square-foot space will offer an immersive, interactive experience that blends sports performance and technolo...
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20.03.2025
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PUMA Redefines the Game: Unveiling a Bold Strategy and Brand Positioning With ‘Go Wild’ Campaign
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Global sports company PUMA announces the launch of its biggest global brand campaign to date – ‘Go Wild’ – marking an evolution in its brand identity and showing runners re-arranging their lives to chase the highs of running. The campaign celebrates the individual and inspires everyone – amateurs and professional athletes alike – to unleash their...
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18.03.2025
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Pole Vault Star Armand “Mondo” Duplantis Sets His Sights on Fairy Tale World Record of 6.40m
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Pole vault world-record holder Armand “Mondo” Duplantis believes he can push the pole-vault world record to 6.40 metres in the next few years, the athlete said in a conversation with PUMA CEO Arne Freundt, which was released as a part of the sports company’s annual report.
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17.03.2025
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PUMA Becomes Official Partner of the Premier League
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Global sports company PUMA has signed an official agreement with the Premier League, the most-watched football league globally, as part of the company’s strategy to elevate the brand and strengthen its sports performance credibility.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250317...
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12.03.2025
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PUMA grows currency-adjusted sales 4.4% in 2024 and provides outlook for 2025
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Q4 & FY 2024
PUMA grows currency-adjusted sales 4.4% in 2024 and provides outlook for 2025
Herzogenaurach, 12 March 2025
Key developments Q4 2024
Currency-adjusted sales increase by 9.8% to € 2,289 million (+15.5% reported)
Gross profit margin increases by 30 basis points to 47.3%
Operating expenses (OPEX) increase by 15......
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12.03.2025
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PUMA wächst währungsbereinigt um 4,4% im Jahr 2024 und gibt Ausblick für 2025
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Q4 & GESAMTJAHR 2024
PUMA wächst währungsbereinigt um 4,4% im Jahr 2024
und gibt Ausblick für 2025
Herzogenaurach, 12. März 2025
Geschäftsentwicklung Q4 2024
Umsätze steigen währungsbereinigt um 9,8% auf € 2.289 Millionen (+15,5% in der Berichtswährung Euro)
Rohertragsmarge verbessert sich um 30 Basispunkte auf 47,3%
O......
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11.03.2025
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PUMA announces its Outlook for 2025
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Disclosure of inside information according to Article 17 Market Abuse Regulation
PUMA SE (ISIN: DE00069696303 WKN: 696960)
PUMA WAY 1, D-91074 Herzogenaurach
PUMA announces its Outlook for 2025
Herzogenaurach, Germany, 11 March 2025 – Sports company PUMA announces its outlook for the financial year 2025.
PUMA a......
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11.03.2025
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PUMA gibt seinen Ausblick für 2025 bekannt
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Veröffentlichung einer Insiderinformation gemäß Artikel 17 der Marktmissbrauchsverordnung
PUMA SE (ISIN: DE00069696303 WKN: 696960)
PUMA-WEG 1, D-91074 Herzogenaurach
PUMA gibt seinen Ausblick für 2025 bekannt
Herzogenaurach, 11. März 2025 - Das Sportunternehmen PUMA gibt seinen Ausblick für das Geschäftsjahr 2025 bekann......
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05.03.2025
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The Family Comes Together: PUMA and Scuderia Ferrari HP Celebrate 20 Years of Speed
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PUMA and Scuderia Ferrari HP mark two decades of partnership, a collaboration that has consistently pushed the boundaries of speed, design, and motorsport culture. More than a milestone, this enduring alliance continues to drive innovation in racing, style, and beyond—shaping the future of speed.
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20.02.2025
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PUMA’s Sustainability Efforts for Climate, Water Security and Forests Receive ‘Leadership Level’ Scores From CDP
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Sports company PUMA has received strongly improved scores for its sustainability efforts regarding water security and forests and maintained a top score for its climate policy in the latest ratings by global environmental non-profit CDP.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/2025...
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22.01.2025
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PUMA accelerates growth throughout 2024 and initiates program to increase profitability
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PRESS RELEASE
PUMA accelerates growth throughout 2024 and initiates program to increase profitability
Herzogenaurach, Germany, 22 January 2025 – Sports company PUMA announced today preliminary 2024 results, reporting a currency adjusted (ca) sales growth of 9.8% to € 2,289 million (+15.5% reported) in the fourth quarter of 2024. ......
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22.01.2025
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PUMA steigert sein Wachstum innerhalb des Jahres 2024 und startet ein Programm zur Steigerung der Profitabilität
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PRESSEMITTEILUNG
PUMA steigert sein Wachstum innerhalb des Jahres 2024 und startet ein Programm zur Steigerung der Profitabilität
Herzogenaurach, 22. Januar 2025 - Das Sportunternehmen PUMA hat heute die vorläufigen Ergebnisse für das Jahr 2024 bekanntgegeben und im vierten Quartal 2024 ein währungsbereinigtes Umsatzwachstum von 9,8%......
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22.01.2025
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PUMA gibt vorläufige Ergebnisse für das vierte Quartal und das Gesamtjahr 2024 bekannt
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Veröffentlichung einer Insiderinformation gemäß Artikel 17 der Marktmissbrauchsverordnung
PUMA SE (ISIN: DE00069696303 WKN: 696960)
PUMA-WAY 1, D-91074 Herzogenaurach
PUMA gibt vorläufige Ergebnisse für das vierte Quartal
und das Gesamtjahr 2024 bekannt
Herzogenaurach, 22. Januar 2025 - Das Sportunternehmen PUMA hat heute die v......
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22.01.2025
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PUMA announces preliminary results for the fourth quarter and the full year 2024
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Disclosure of inside information according to Article 17 Market Abuse Regulation
PUMA SE (ISIN: DE00069696303 WKN: 696960)
PUMA WAY 1, D-91074 Herzogenaurach
PUMA announces preliminary results for the fourth quarter
and the full year 2024
Herzogenaurach, Germany, 22 January 2025 – Sports company PUMA announced today preliminary 20......
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16.01.2025
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PUMA Recognized as Top Employer in 50 Countries
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Sports company PUMA is the only company to be recognized as a Top Employer in 50 different countries and globally by Top Employers Institute in 2025.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250116172494/en/Sports company PUMA is the only company to be recognized as a Top Employe...
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12.12.2024
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PUMA Opens New Creative Hub Studio48 to Foster Excellence in Design and Elevate the Brand
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Sports company PUMA has opened Studio48, a new creative hub at its headquarters in Herzogenaurach, Germany, where its designers and creatives can come together to freely develop new ideas and create concepts for new performance and Sportstyle products as well as campaigns. Studio48 is part of the company’s strategy to create sustainable growth by...
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05.12.2024
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PUMA Partners With adam&eveDDB to Bring New Global Brand Strategy to Life
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Global sports company PUMA, in partnership with creative agency adam&eveDDB, continues its journey of elevating the brand with a new brand marketing strategy in 2025, establishing PUMA as a leading sports performance brand.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/2024120515695...
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27.11.2024
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PUMA Signs Blockbuster Long-Term Partnership With the Portuguese Football Federation
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Sports company PUMA has signed a long-term agreement with the Portuguese Football Federation (FPF), one of the world’s most popular national teams. Starting in 2025, PUMA will equip all male, female and youth teams as well as the federation’s futsal, beach football and E-Sports teams.
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